ARTICLE
Why the 'open letter'
against 'racist' ad was addressed to Aishwarya Rai,
not Kalyan Jewellers
B
efore the 'underage slave-child' surfaced in an unimaginative Kalyan Jewellers print advertisement holding a parasol as Aishwarya Rai pays tribute to her
one expression in Devdas - there were no dearth of rotten
stereotypes in Indian commercials and ads.Racial proļ¬ling, gender stereotypes, sexist jokes - apart from general
stupidity - are recurrent motifs in Indian advertisements.
For example, from detergent to bathroom cleaners, from
utensil cleaning soaps to room fresheners, every product that has to do with scrubbing, cleaning and washing,
inevitably has
a female protagonist. They
lazily endorse
the idea that
it is women
who sh