Bonitas Member Magazine B-Living Issue 1, 2019 | Page 26

Free
– just for
LIFESTYLE VOUCHERS AND DISCOUNTED
FINANCIAL PRODUCTS
you!
Bonitas Medical Fund members will now have access to
free rewards as well as discounted offers on gap cover and
financial services products through the Fund’s new
multi-insurer platform.
‘Our members’ health has always been a priority and we
strive to make healthcare as affordable as possible,’ says
Gerhard van Emmenis, Principal Officer of Bonitas. ‘And
while our various plans offer a host of benefits, we know
that in difficult financial times, money matters can add to
stress levels. Thus, we have adopted a multi-insurer
platform which offers members discount lifestyle
vouchers as well as exclusive offers on gap cover and
various life insurance products at a discounted price.’
The past 12 months have been extremely trying with
consumers impacted by the increase in VAT, the fuel levy
and the resulting escalating prices. This has increased the
burden placed on consumers struggling to make ends
meet. The Fund is quick to point out that this is not
another loyalty programme.
Page 25
A report published last year, which reviewed rewards
programmes in South Africa, indicated that there are
around 100+ existing loyalty programmes with the
average consumer subscribed to about nine. ‘The
economic landscape is tough to navigate and we didn’t
want to add to the pressure already placed on our
members by offering a loyalty programme which they
would have to pay an additional monthly fee for.
Our multi-insurer platform is based on exclusive deals that
have been negotiated to the benefit of our membership.
The offerings do not cost extra, there are no points, no
fees, no levels and you don’t have to work hard for
rewards. They are designed to add real value aligned to
member needs. Van Emmenis explains. Members will get
access to free lifestyle vouchers, gap cover and discounted
financial products.