Bollywood Guidebook Bollywood Guidebook | Page 71

Bollywood Internationally

This industry is loved by people all over the world and its name is known by many. Bollywood movies are released on such a large scale that even many non-Indians are huge fans. Countries like Germany, Africa, Australia, Canada etc. which are quite far away contain those that follow this form of entertainment eagerly. As such an intense desire to connect to these movies exists, these films are available all around the world-be it in theatres or stores. It brings a new experience to those unfamiliar to it and a sense of home to those abroad. With all these reasons, Bollywood is rightly so, recognized universally. Promotions happen in different countries, take Ra.One for example which was being promoted in Japan. Premieres as well are held globally. An example of this is the 2010 film Raavan starring Aishwarya Rai and her husband which premiered in London. Then there is shooting that happens in a variety of exotic locations like Egypt, Switzerland, Africa, Cuba, and Canada to name a few. This provides a nice visual aspect or realism to the story.