Inside Story Headline |
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Caption describing picture or graphic . |
This story can fit 150-200 words .
One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials , such as press releases , market studies , information from your MLS , mortgage rates , and trends in home buying or selling .
While your main goal of distributing a newsletter might be to create or maintain name awareness , the
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key to a successful newsletter is making it useful to your readers .
A great way to add useful content to your newsletter is to develop and write your own articles , or include a calendar of upcoming events . You can also include information that promotes your special services or real estate niche . This could include new homes , working with first time buyers , or handling resort properties .
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You can also research articles on the Web . You can write about a variety of topics . Try to keep your articles short yet informative .
Much of the content you put in your newsletter can also be used for your Web site . Microsoft Publisher offers a simple way to convert your newsletter to a Web publication . So , when you are finished writing your newsletter , convert it to a Web site and publish it to the Web .
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“ To catch the reader ' s attention ,
place an interesting sentence or
quote from the story here .”
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Inside Story Headline
This story can fit 100-150 words .
The subject matter that appears in newsletters is virtually endless . You can include stories that focus on trends in home buying or selling , home improvement information , or mortgage rates .
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You may also want to note business or economic trends , or predict trends for your customers or clients .
Some newsletters include a column that is updated every issue . For example , you could include an advice column or a “ how to ” article that focuses on issues such as home
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improvement . You can also profile new listings or homes you ’ ve recently sold . |
Inside Story Headline |
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Caption describing picture or graphic . |
This story can fit 75-125 words .
Selecting pictures or graphics is an important part of adding content to your newsletter .
Think about your article and ask yourself if the picture
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supports or enhances the message you ’ re trying to convey . Avoid selecting images that appear to be out of context .
Microsoft Publisher includes thousands of clip- art images from which you can choose and import into your newslet-
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ter . There are also several tools you can use to draw shapes and symbols .
Once you have chosen an image , place it close to the article . Be sure to place the caption of the image near the image .
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