Inside Story Headline |
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Caption describing picture or graphic. |
This story can fit 150-200 words.
One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press releases, market studies, information from your MLS, mortgage rates, and trends in home buying or selling.
While your main goal of distributing a newsletter might be to create or maintain name awareness, the
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key to a successful newsletter is making it useful to your readers.
A great way to add useful content to your newsletter is to develop and write your own articles, or include a calendar of upcoming events. You can also include information that promotes your special services or real estate niche. This could include new homes, working with first time buyers, or handling resort properties.
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You can also research articles on the Web. You can write about a variety of topics. Try to keep your articles short yet informative.
Much of the content you put in your newsletter can also be used for your Web site. Microsoft Publisher offers a simple way to convert your newsletter to a Web publication. So, when you are finished writing your newsletter, convert it to a Web site and publish it to the Web.
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“ To catch the reader ' s attention,
place an interesting sentence or
quote from the story here.”
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Inside Story Headline
This story can fit 100-150 words.
The subject matter that appears in newsletters is virtually endless. You can include stories that focus on trends in home buying or selling, home improvement information, or mortgage rates.
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You may also want to note business or economic trends, or predict trends for your customers or clients.
Some newsletters include a column that is updated every issue. For example, you could include an advice column or a“ how to” article that focuses on issues such as home
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improvement. You can also profile new listings or homes you’ ve recently sold. |
Inside Story Headline |
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Caption describing picture or graphic. |
This story can fit 75-125 words.
Selecting pictures or graphics is an important part of adding content to your newsletter.
Think about your article and ask yourself if the picture
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supports or enhances the message you’ re trying to convey. Avoid selecting images that appear to be out of context.
Microsoft Publisher includes thousands of clip- art images from which you can choose and import into your newslet-
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ter. There are also several tools you can use to draw shapes and symbols.
Once you have chosen an image, place it close to the article. Be sure to place the caption of the image near the image.
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