Volume 1, Issue 1 |
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This story can fit 175-225 words.
The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build awareness of you and the services you provide.
First, determine the audience of the newsletter. This
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could be anyone who might benefit from the information it contains. For example, current clients, prospects, fellow realtors, brokers, colleagues, and members of organizations that you belong to.
You can assemble a mailing list from business cards collected at open houses, or you might consider purchasing a mailing list from a company.
If you explore the Publisher catalog, you will find many publications that match the style of your newsletter.
Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish the newsletter and its length. It is recommend-
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ed that you publish your newsletter at least quarterly so that it is considered a consistent source of information. Your clients and prospects will look forward to its arrival. |
Inside this issue:
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Inside Story 3
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Inside Story 5
Inside Story 6
Special points of interest:
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