Boletín de Cultura The way we work | Page 4

NARRATIVE

Companies all have their own interpretation of what an organizational culture is; for us at Arca Continental, it’s a set of behavioral principles that shape our work environment and the way we work to get things done. These principles determine how we interact with each other, what we give importance to, how decisions are made, how we react to change and what behaviors we deem acceptable and unacceptable. It is our company’s personality and the common ground that unites each individual associate.

We, at Arca Continental, strive to bring moments of joy into people’s lives. We work to keep our customers and consumers feeling happy and satisfied through our products and services. This common goal is shared across all of AC’s territories and functions and serves as the foundation of our company’s culture.

We have the vision of becoming leaders in the beverage and snack industries in all the markets in which we participate to achieve our goals of growth, profitability and sustainability while reaching our mission of generating maximum value for our customers, consumers, associates, communities and stakeholders. Our principles are pillars that uphold these goals, assuring that we are true to who we are as a company.

It is essential for us at Arca Continental to embrace and commit ourselves to our principles. We should engage in the right behaviors for the right reasons. Communicating our principles isn’t enough, we must align our personal behaviors and practices to them, so that we can create a working environment that enables everyone to live our culture.

The following principles are not listed in any particular order. We believe they complement each other and together they constitute our culture. If you can connect with the principles below at a professional and personal level, we will achieve the goals we have set for ourselves.