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Be insane reader .
Elon, like many highly successful people, is a voracious reader.
He reads and reads and reads.
“You don’t know what you don’t know. You realize there are all these things out
there.”
Musk spent his childhood with his nose in a book. He read the Encyclopaedia
Britannica from cover to cover.
If you want to know what you don’t know it’s a good idea to read up.
Personally I keep an active “Books To Read” check boxed list in my Google Keep
app and order the books with those I believe to be the most valuable at the top.
Sex Sells.
*
Elon knows that sex sells and uses this to his advantage.
Every Tesla car has sexual undertones.
Currently Tesla manufactures the model S, the next vehicle they will be releasing
will be the model X, and in 2017 they will be releasing the model The
Model 3 which was initially named the model E.
Once all three models are in production the letters representing the three vehicles
will spell SEX.
Earlier this year Tesla unveiled the D dual motor.
In the video below Elon jokes about how there was alot of speculation about what
the D stood for and you can hear someone from the crowd yell “Show us your D.”
Innovate.
Elon has innovated with Tesla to the point where multiple sources are saying they
have created the best car ever.
That’s the game changing level of innovation you need to have a position in the
marketplace where you are in a category of your own.
Here are some of Elon’s quotes on innovation:
“Failure is an option here. If things are not failing, you are not innovating
enough.”
“Starting and growing a business is as much about the innovation, drive, and
determination of the people behind it as the product they sell.”
“Great companies are built on great products.”
“Persistence is very important. You should not give up unless you are forced to
give up.”
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