LOcations of retailers
in town
In town locations tend to be the busiest place.You would most commonly find multiplechain retailers in these locations. They are also very easily accessible as there are many forms of public transport located in those areas. Not only that but there are also many tourists visiting in town locations therefore commercial performance will automatically boost. In town locations also have a wider variety and more shops so it is more appealing for customers to go there.
out of town
Out of town retailers are often located near junctions and motorways, more than likely you have to drive to them however there are buses that go to some. The rent will be cheaaper in areas such as these as they are further away from everything in town. Stores are also able to be bigger and hold more stock so in theory their commercial performance will also be fairly high.