3
2
1
7
SUPERMARKETS
A large self-service stroe selling foods and household goods. They are usually in residential areas so that they are easily accessible by local neighbourhoods. Prices may vary depending on the goods bought as also depending on whcih store that good is bought within.
MULTIPLE-CHANNEL RETAILERS
Multiple-channel retailers are used as a marketing strategy as a way of making life easier for the consumer. This is done by not only selling in store but also online which can sometimes be much more convenient for customers in turn boosts commercial performace. Lower end brands such as Topshop and H&M use this method along with luxury brands such Vivienne Westwood and Chanel.
TYPES OF
RETAILERS
MULTIPLE RETAILERS
Multiple retailers are a series of at least 10 shops all owning the same goods and offering the same services. The location of a multiple retailer is usually high streets or shopping centres. Their customer service tends to be quite good, however it does not tend to be very personal other than very few stores such as Topshop that have the personal shopping option which you have to pay extra for. Their target market tends to be average working class both men, women and children.