Communicating with their tagret market
Burberry, one of the most iconic British brands also known as a luxury brand. In contrast to Missguided as Burberry are such an extravagant brand, their marketing strategies will be a lot different to those of Missguided. This is primarily to do with them having a different demographic.
Burberry are starting to focus their aim on local customers when driving retail productivity by driving customer loyalty by leveraging Burberry's customer insight capabilities. This is done by prioritising what selected cities should recieve investment.
Burberry also use social media to communicate with their target market and have 8.2million followers however they do not post as often as Missguided. Instead due to them being recognised as a digital leader in
the luxury sector, they plan to continue using Burberry.com as a way of differentiating themselves from competitors. On their website the consumer is able to not only find products however also look into the hisotry of Burberry and past shows and events.
Burberry find their best way of showcasing their clothes is by doing none other than catwalk after catwalk. Catwalks are how they communicate with their target audience as not everyone from the public is allowed to go.
Burberry is a very patriotic brand and that is very obvious when watching their shows and browsing their website. They do not want anyone to forget that, this is why they only use British models such as Cara Delevingne and British actors such a Eddie Redmayne.