Missguided use many ways to communicate with their target audienece, their target audience is roughly 16-25year olds.
One of their key marketing strategies is to use social media, most commonly they use Instagram where they have 2million followers and post at least four times a day regularly updating their consumers on new lines, products and interactive posts.
Their Instagram has a girly yet rebellious feel, this will also help to entice their target market especially the teens as it sort of sums up that stage of their life.
Yet another method of theirs is to use celebrity endorsement again as a way of appealing to their target. They use celebrities such as Sarah Ashcroft who has a following of 617thousand and
Amina Blue who has a following 508thousand of and has also recently modelled for Kanye West's new Yeezy line, this in turn will help communicate with customers as their endorsers will
be working for massive icons.
In the past couple of weeks Missguided have opened a store, not only is this another way of them reaching out to their customers but it is also a prime oppurtunity for them to further promote their brand, they jumped at the chance and had a london bus covered in their
logo to turn heads and attract as much attention as
possible. I mean
come on you cannot
miss it?!