Blink Digital Magazine 4th Issue Blink digital Magazine 04 | Page 37

CELEB NEWS
MZANSI

AWESOME

CELEBS
COLLABORATIONS &NEW VENTURES

Member of Dream Team
music group

W

‘Dash’

ith a recent signing to
boutique full service Talent
Management and
Entertainment Marketing Agency, Vth
Season, joining the home of renowned
South African personalities such as
AKA and TRESOR; Dash kicks off his
new management relationship with
the launch of the new AXE campaign
'Find Your Magic' which sees Dash as
one of the new influencers for the
iconic global male brand. Dash's
charisma, style and individuality
makes him a key voice amongst
South African urban youth to lead the
debate on new definitions of
masculinity & attraction and to
encourage men across the country to
'Find Your Magic'. In essence, to find
what makes you, you.

Member of Dream Team
music group

T

he award winning music Duo Black
Motion partnered Ballantine's Scotch
whisky, Whisky known for staying true
to its values brand has become one of
the worlds most awarded and widely
enjoyed whiskies.
This partnership will see a year-long
collaboration between Ballantine's and
Black Motion that kicks off with a
campaign this September across
television, radio, print and online.

NOMZAMO MBATHA PARTNERING
WITH PUMA 4'DO YOU'
WOMEN'S CAMPAIGN

A

South-African actress, PUMA ambassador and model
Nomzamo Mbatha scooped a new latest global
women's collaboration campaign 'DO YOU' with
Puma South Africa.
The campaign has been created to inspire confidence,
challenging women to take ownership of themselves, their
bodies and their situations.
Nomzamo joins the strong women appearing in the
campaign, including international model, actress and
activist Cara Delevigne, Mimi Staker and Olivia Boisson of
the New York City Ballet, German track and field athletes
Alexandra Wester and Tatjana Pinto, and Cuban volleyball
players Leila Consuelo Ortega Martinez and Lianma Flores
Stable and Rihanna, who served as the campaign's Creative
Director.
The campaign was inspired by Rihanna who once said "I
dare myself to make things work. I don't do things for the
response or controversy. I just live my life." The campaign
inspires women to stay true to themselves, make their own
rules, and never take 'no' for an answer. It creates a
conversation that encourages women to be confident,
motivated, and never willing to compromise on anything
from their personal style to their workouts to their life.
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