BizBuzz August 2024 | Page 31

LA PETITE FERME JOINS FORCES WITH BABOON MATTERS In an exciting new venture , La Petite Ferme has partnered with Baboon Matters to support the conservation of Chacma baboons . The captivating Chacma baboons lived on the wild slopes of our mountain long before people settled in this glorious valley . At La Petite Ferme , we recognise the importance of coexisting harmoniously with these wild animals . We are proud to partner with Baboon Matters , a leading conservation organization , and will donate a percentage of each bottle of Baboon Rock wines sold to support their efforts . Jenni Trethowan of Baboon Matters says , “ Baboon Matters aims to ensure the holistic and long-term environmental protection of baboons in South Africa and to provide effective , non-aggressive alternatives to managing human-baboon conflict .” As custodians of our land , we are honoured to share our space with these wild creatures . Visitors to La Petite Ferme may spot the cheeky baboons that occasionally visit our vineyards , selectively harvesting the ripest grapes . While their antics can be exasperating , the grapes that survive their harvest result in wines of unparalleled character . For more information about our Baboon Rock wines and our partnership with Baboon Matters , please visit our website or contact our media team . https :// lapetiteferme . co . za / la-petite-ferme-wines /