La Petite Ferme Unveils the Rebranding of Baboon Rock Wine Range and A New Partnership with Baboon Matters
La Petite Ferme Unveils the Rebranding of Baboon Rock Wine Range and A New Partnership with Baboon Matters
LA PETITE FERME REFRESHES THE BABOON ROCK RANGE WITH A CONTEMPORARY TOUCH La Petite Ferme is excited to announce the rebranding of the beloved Baboon Rock wine range . Every brand has its seasons and moments to reassess its market appeal . Over the past few months , we have embarked on this journey with Baboon Rock , our playful and creative label . Our goal is to blend curiosity with a touch of modern sophistication , while maintaining the heritage that La Petite Ferme is known for .
NEW LOOK , SAME INCREDIBLE TASTE PROFILE Our Baboon Rock wines have always been a testament to innovation and resilience . Originating from a challenging harvest in 2012 , when a troop of baboons plundered our Chardonnay grapes , the label came about when adversity was turned into opportunity . By sourcing cool-climate , lime-soil grapes from Robertson , a fresh , unwooded Chardonnay that embodied the playful spirit of our baboons , was created . We recently added the Baboon Rock Grenache Noir , a light , fruity red that perfectly complements the Chardonnay . Together , they form a modern pair that delights the palate . The new Baboon Rock label features an exquisitely detailed Chacma baboon , meticulously hand drawn . Set against a subtle fynbos backdrop in a halo format , the label positions this majestic creature in its natural environment , highlighting the importance of conservation . To us , terroir is also about sharing territory