Trends
Another important actor in the sector
is the East India Company, which has,
among its sweet and savory products,
a range of cheese-filled biscuits in
flavors from Cheddar cheese to
Roquefort. The company has not
forgotten to include traditional tastes,
with its assortment of Indian spicefilled biscuits. Adapted from a 19th
century French recipe, the delicate and
flaky shell of these biscuits gives way to
a soft, cheesy center infused with a
variety of Indian spices.
Of course, France also has a place in the
top 10, thanks to Filet Bleu Biscuits.
“Fondé en 1920”, the company promotes its products - biscuits filled with
hazelnut and chocolate or cocoa fondant - as the result of the latest technological developments and continuous research into innovative products.
A COCKTAIL-INSPIRED RANGE
For the next important producer, we
have to move to Australia. Arnott's
Biscuits Limited celebrated its 150th
anniversary in 2015 and sells over 45
million packs of its iconic brand Tim
Tam every year, according to the
company’s own figures. With its
combination of biscuit, cream and
chocolate, Arnott’s Tim Tam has celebrated its 50th anniversary in February
by presenting a new cocktail-inspired range: Virgin Espresso Martini,
Virgin Pina Colada, Virgin Strawberry
Champagne and Virgin Chocolicious
Velvet Mudslide.
The next big producer is Prestige 96
Ltd, a company founded in 1996 in
Veliko Tarnovo, Bulgaria. The company
portfolio consists of a wide range of
biscuits, wafers and sponge cakes produced under the Hyper, Spoko, Troya,
Naya, Trayana, Roden Kray, Mirage,
BISCUIT WORLD • Spring 2016
Prestige, Nasladki
and
Prestige
Muesli brands.
Singoalla is a
Scandinavian
brand of shortbread biscuit
with raspberry,
citrus, licorice or
blueberry fillings,
as well as vanilla
cream filling.
Göteborgs Kex, which
owns the Singoalla
brand, is located in Kungälv,
20 km north of Gothenburg, and employs approximately 500 people.
The next position in the top 10 list of
filled biscuit producers are Roma Food
Products and GEID.
Roma Food Products is a company
based in Carrum Downs in the Australian state of Victoria. Its main business
area is food, including gluten-free
products. The company, which was originally established in 1953, is currently
the manufacturer of quality, alternative
grain foods under the Orgran and
Buontempo brands.
It may be surprising to learn that
Bulgaria is represented for a second
time in the top 10 list of producers,
thanks to GEID. The company started in
1995 in a village near Pazardzhik. Its
Leader Brand offers a wide range of
biscuits filled with chocolate and various fruits.
Meanwhile, Violanta’s history started
with a neighborhood bakery in the city
of Trikala, in central Greece. Over the
years, the company has developed,
increasingly demonstrating a dynamic
presence in the international market by
expanding its biscuit varieties. It now
offers a wide range of 130 products,
including filled biscuits.
THE BIGGEST CONSUMERS
The biggest consumers of filled biscuits seem to be Indonesians, followed closely by Indians. The United
Kingdom, the country where biscuits
all started, is only in third position in
terms of consumption. The South
Koreans are also indulging in this
type of confection, being in fourth
place, followed by Canada. The next
countries, according to consumption
of filled biscuits, are Norway, Brazil,
Belgium and Saudi Arabia. l
“Nuts, together with coffee and caramel
flavors, could easily join the top 10 list of
fillings, while powdered cheese and sausage
or other meat products are options for
savory biscuits.”
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