Trends
Trends
Follow your fillings !
Whatever they contain , from chocolate to sausage , filled biscuits are a much loved snack around the world . Imagination is the only limit when manufacturers create these products , although the chocolate-filled varieties remain the first love for most consumers .
The information that Biscuit World received from the research company Future Market Insights shows that , after chocolate , consumers prefer biscuits with fruit fillings , no matter what type : jam , marmalade , real fruits and dried fruits . Among fruits , apple , fig and pineapple , as well as red fruits ( strawberries , raspberries or wild berries ), are most commonly used as biscuit fillings . Nuts , together with coffee and caramel flavors , could easily join the top 10 list of fillings , while powdered cheese and sausage or other meat products are options for savory biscuits .
NEWTONS AND LU When it comes to filled biscuit pro du - cers , Mondelēz Global LLC maintains its position as the largest biscuit manu - facturer in the world . Mondelēz owns popular brands such as Newtons and LU Biscuits , which were created more 100 years ago . Newtons are a wholesome snack made with real fruit . The brand was named after Newton , a suburb of Boston , Massachusetts , and has been enjoyed for more than 100 years . LU Biscuits , which was founded in 1850 by Monsieur LeFevre and Mademoiselle Utile , is one of the greatest success stories of the French food industry . LU
Biscuits are available in 100 countries and include such childhood favorites as Le Petite Ecolier . In second position , Britannia , ITC and Parle Products - with their Golden Arcs and Milano brands - seems to know the way to the hearts of buyers . Golden Arcs biscuits come in a special square shape with various fillings , such as choco , apple , strawberry or blueberry , and are described as “ melt-in-yourmouth ” by the company . On the other hand , Milano is “ no or di - nary cookie ”, which is available in cho colate chip , butterscotch , butter nut and choconut varieties , and has a reputation for romance .
22 Spring 2016 • BISCUIT WORLD