BioVoice News November 2017 Issue 6 Volume 2 | Page 31

What has been the major challenges that you have faced as diagnostics service provider? We were the pioneers for online diagnostics in the country. Being the first mover, the first and foremost challenge was to demonstrate there is a demand. We faced twelve rejections from investors before we raised our first funding as there was no other precedent. Second challenge was figuring out the business model. We started out as a pure market-place for diagnostics but soon realized that the lab partners, including the best known names are not equipped to provide reliable and quality service. The business is very complex and there are numerous places where corners are cut leaving the customer dissatisfied. We pivoted to our current model to provide high reliability and accuracy. Not only is the entire highly trained sample collection staff, our own, we also deeply integrate with labs using technology and we ensure accuracy by controlling quality at 250 “We faced multiple rejections from investors before we raised our first funding as there was no other precedent” points within the lab and 50 additional points in the sample collection and testing process. Third challenge has been scaling with minimum addition to manpower costs. We have spent a lot of time in automating our entire back-end processes to ensure the experience is as smooth and the requirement for manpower during scaling is minimized. For this, we had to map out the myriad number of complex operational flows and hard code them with technology. www.BioVoiceNews.com 31