BIG LIFE Magazine BIG LIFE Magazine Edition N°11 - November | Page 29

nos bronce. Estos detalles parecen acoplarse
a la perfección a la campaña de David Sims,
que es ante todo un homenaje a la aventura,
la humildad y la valentía que han acompaña-
do a Beckham a lo largo de toda su carrera.
Escuchar de su boca cómo fue la lucha hasta
lograr el sueño que vive hoy, consigue em-
bargar al espectador en una mezcla de nostal-
gia y emoción sin importar de dónde viene o
cuáles son sus expectativas. Después de todo,
ya no se trata solamente de fútbol, sino de
convertirse en una persona digna de llevar un
Tudor con la elegancia y el porte que merece.
DE LA CAMPAÑA
#BORNTODARE: AL
ATREVERSE A LLEGAR
HASTA EL FINAL,
DAVID BECKHAM
HIZO REALIDAD
EL SUEÑO DE SU
INFANCIA.
From the #BornToDare cam-
paign: By daring to go all the
way, David Beckham made his
childhood dream come true.
his grandfather in England, before he became a media sensation. As the brand´s am-
bassador, he has become the image of its latest campaign inspired on the adventures
of those who were born to dare. The new campaign, directed by renowned director
David Sims, introduces the Black Bay Bronze and Black Bay Fifty-Eight models, two
watches that enthralled fans during Baselworld 2016 and 2018 respectively. In con-
sonance with the Tudor heritage trend, both watches have a vintage touch present in
their classic straps and bronze tones. Said details seem to fit perfectly in Sims´s cam-
paign to honor adventure, humility and courage that have characterized Beckham´s
career. Listening him talk about his struggle to become the man he is today seizes the
listeners´ attention and transports them to a state of nostalgia and emotion regardless
of origin or expectations. It´s not about soccer anymore after all, it´s about the dream
of becoming someone worthy f wearing a Tudor with the elegance and poise needed.
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