Different types of retailers
There are many different types of retailers. we diccuss the online, indpendent, non profit and department retailers.The buisness that are featured are us boohoo, Joy, and John Lewis, They all have different characterists and sell a variety of products.
An online retailer is only accessible on the internet. Boohoo sells own brand clothing, accessories and shoes online to consumers globally. You can shop wherever you are if you have access to the internet and have it delivered to you or the store through click and collect. Boohoo will have only a small amount of over heads compared to a shop on the high street as we don't need to pay rent and rates etc. Boohoo employs over 500 people and the customer service is online and over the phone. The degree of service at Boohoo is to a great high standard, we have a twitter account where customers can tweet with feedback.The pricing strategy is competitive pricing as we are competing with other online retailers. Boohoo is both a non-store and non-food retailer.
An independent store is a single or small chain retail business often individually or family owned. This type of store is found on most towns and cities with the customer service received often being personal. The product offerings is often niche and focusing on a small range of products.Joy is a unique fashion and lifestyle brand. It employs around 300 people with 27 stores in the UK and a online business. Joy’s prices range from £1 to £100 due to the variety of products they offers so is therefore competitive pricing. It’s method of contact is through mailing or telephone. Their location is normally in town .A non-profit retailer is an organisation in which the owner does not earn any profit. All of the turnover is donated to either charities or public services. They are located mainly on local high streets with target audience as elderly customers.. It has a range of secondhand merchandise for example cards, clothing and home ware.The degree of service is very good due to the fact the staff are mostly volunteers. However there is very little contact from staff until you get to the till.
The method of customer contact can be face to face or online. They are normally located on local high streets. It is discounted pricing which means the items are highly reduced as they are secondhand. A department store is a large shop stocking many varieties of goods in different departments. The characteristics are that they supply a large variety of products which include things like beauty, clothes and homeward which are suited for all ages. They are huge stores which are mainly located in shopping centres and high streets. They are normally the main focus of a shopping centre.They have good customer service and the staff have good product knowledge as.John Lewis is an example of a department store they are mainly located in shopping centres and are the main focus of the centre. It is a huge store which have products such as home ware, men’s, women’s, children’s, accessories, gifts, stationary, shoes and beauty. The degree of service is to a high standard and there is a lot of contact between an employer and a customer. The method of contact is normally face to face but can be online and telephone as well. The pricing is competitive pricing, they price match all the competitors such as Debenhams and House of Fraser. John Lewis is a large store which means it has more than 250 employees and more than 50 million turnover.Boohoo has a convenient location because you can access it wherever you are as long as you have access to the Internet. It is both m&e commerce. It offers a wide range of products including men’s fashion, women’s fashion, plus size and petite ranges, accessories and shoes. All their products are stocked in a warehouse in Burnley, Lancashire in the UK with a very large distribution centre.
You can return items within the terms and conditions for free. There is a collect and return service where you can return the item at over 5,000 local convenience stores.