Benham Publishing Businesss Magazines February 2014 | Page 26

CoverFeature

On shifting sands understanding the legal challenges
presented by social media
There are very few businesses nowadays that do not use the
wide ranging benefits of social media to increase sales.
Whereas 20 years ago, most businesses were
limited to local newspapers or radio to raise their
profile, today the market is potentially limitless via
social platforms, of which there are hundreds,
most of them free.
However, there can be legal issues arising from
something as widely used as social media,
particularly in relation to employment law where the
lines between the workplace and an individual’s
personal life can become increasing hazy.
That has certainly been the experience of staff at
Ramsdens Solicitors, an award-winning Legal 500recommended with offices in Halifax, Wakefield
and Huddersfield.
Gareth Dando, Associate Solicitor at Ramsdens,
said: “The importance of social media cannot be
overestimated.

Getting your social strategy in place and ensuring you have the right ‘spokespeople’ for your
business will create your own audience that you can talk to as often as you like about whatever
you want and that’s the beauty of social media.

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