Net-A-Porter Reveals Reformation Collaboration
NET-A-PORTER and Reformation have collaborated on an exclusive party-season edit, marking the first time that the cult, sustainable American fashion label has been available to buy globally."Reformation is a purse-friendly brand with a conscience, which isn't normally something that goes hand in hand. Along with its fantastic desirable pieces, it has become one of the most interesting contemporary brands right now," Sarah Rutson, vice president of global buying at Net-A-Porter, told us about their decision to work with the LA-based label. "Their distribution is very limited, so we felt there was huge opportunity to bring them to the Net-A-Porter global customer. The price points are amazing so we think it will appeal to new customers, as well as our EIP clients."