Beer Market- Global Industry Insights, Trends, Outlook, and Opportuni Beer Market | Page 3

habits of alcoholic drinks and popularity of beer among the younger
generation. According to Brewers of Europe, the EU beer consumption
rose from 35.25 billion liters in 2014 to 35.91 billion liters in 2016.
•North America region is projected to exhibit signifcant growth in the
global beer market. In 2017, one of the leading U.S. beer brand Samuel
Adams reformulated one of its flagship beers, Rebel IPA with a hop
variety, which has more tropical, juicy, and citrus flavor. Moreover, in
2012, Anheuser-Busch InBev planned to launch 19 products in the U.S.,
which included small-batch craft brews, a cider, and an expanded malt
beverage lineup, to further meet the growing demand of the region.
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Major players in the market are focusing on mergers, acquisitions, and new
product launches in order to enhance their business in the competitive
market. For instance, in 2016, Department of Justice approved merger
between the world’s largest beer companies Anheuser-Busch InBev (ABI)
and SABMiller Plc. This resulting conglomerate was expected to control
around 46% of the global beer profts.
Major players in global beer market include Anheuser-Busch InBev,
Carlsberg Group, Beijing Enterprises Holdings Limited, The Boston Beer
Company Inc., Heineken N.V., Dogfsh Head Brewery, Diageo Plc., Sierra
Nevada Brewing Co., Tsingtao Brewery Co. Ltd, tettinger Brauerei, and The
Molson Coors Brewing Company among others.
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