Beer Market- Global Industry Insights, Trends, Outlook, and Opportuni Beer Market | Page 2

Company, introduced a new light beer line named Two Hats, which features
the pineapple and lime flavors, targeting the young population.
However, high excise duties and taxations on imported and local beer are
key factors restraining growth of the global beer market. For instance, for
imported beer in Switzerland, an individual subjected to customs is liable to
pay beer excise tax, which includes US$ 17.85 per hectoliter of light beer,
US$ 26.78 per hectoliter of regular beer, and US$ 35.71 per hectoliter of
strong beer. Moreover, rising health concerns among the populace is
expected to further restrain the growth of global beer market.
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Lager type segment dominated the beer market in 2016, owing to its high
acceptance rate over other types of beer by consumers. Therefore, major
players are focusing on launching new lager beers to fulfl the growing
demand. For instance, in 2016, Kopparbergs, a Swedish brewery and cider
company expanded its portfolio in the fruit-beer by launching the
Kopparberg fruit lager in lemon and lime flavor. This beer undergoes
traditional lagering process and does not contain hops, instead contains
fruit juice of lime and lemon.
Global Beer Market Outlook:
•Asia Pacifc region dominated the global beer market in 2016 and is
expected to retain its dominance over the forecast period. This is due
to the increase in expenditure and changing lifestyle of people in this
region. India and China are projected to be the growth engines in the
region. In 2017, B9 Beverages Pvt. Ltd. expanded its beer portfolio by
launching two variants namely; Bira 91 Light and Bira 91 Strong in
India. Bira 91 light, is one of the low calorie alcoholic beverage having
calorie lower than a glass of breezer, cocktails or champagne. Bira 91
strong is a high intensity wheat beer having 7% alcohol, as large
portion of beer sold in India is strong having more than 5% alcohol.
•Europe is expected to be the second largest region in terms of
revenue growth in the global beer market, owing to rampant increase
in consumption of beer in this region. This is owing to the consumption