Bed & Breakfast News Sept-Oct 2016 (#42) | Page 6

The B&B marketplace: a ‘staycation boom’? 6 | Bed & Breakfast News | Sept-Oct 2016 July highest month ever for inbound tourism to UK Figures released today show that July, the month after the ‘Brexit’ vote, was the highest month ever for inbound tourism to the UK with 3.8 million visits, up 2% per cent on July last year. Overseas visitors to the UK spent £2.5 billion in July, 4% up on the same month last year. The Office for National Statistics figures show that it was a record July for inbound visits from EU countries, the UK’s largest visit-generating region, with 2.3 million visits, 3% up on last year. There was also strong growth from North America, which includes the US – the UK’s most valuable visitor market – with visits up 5% to 580,000. Visits from the ‘rest of the world’, which includes Australia, China, the Gulf markets and India, were up 6% to 790,000. Today’s figures bring inbound visits for 2016 so far to 21.1 million, up 2% on the same period last year and a record year–to-date. Spending by visitors during this period was £11.7 billion. Tourism Minister Tracey Crouch said: “Britain is a world-class visitor destination with our stunning countryside, historic buildings and vibrant culture scene attracting a record number of visits from around the globe. “Tourism makes an enormous contribution to our economy and we will continue to support the industry to ensure it thrives and that growth in the sector benefits the whole country.” VisitBritain/VisitEngland Chief Executive Sally Balcombe said that the best-ever July figures underpinned a recordbreaking first half year for inbound tourism, one of the UK’s fastest growing export industries. “We want Britain to be top of people’s list as a ‘must-go now’ destination and we have an immediate and real opportunity to promote Britain as a great value destination, particularly in our long-haul high spending markets such as China and the US.