to rediscover the centrality of their profes-
sionality and training. Sales and management
techniques of the beauty sector and the latest
trends in make-up will also be showcased.
With the innovations and technologies in the
industry, beauticians tpday have a unique role
in the care and well-being of customers.
BolognaFiere Cosmoprof, company of Bologna-
Fiere group, has brought the Cosmoprof format
to the whole world. In addition to the Cosmoprof
brand events in Bologna, Las Vegas, Mumbai, and
Hong Kong (with Cosmoprof Worldwide Bologna,
Cosmoprof North America, Cosmoprof India, and
Cosmoprof Asia), the group has recently announced
the first edition of Cosmoprof CBE ASEAN, to debut
in 2020 in Bangkok, Thailand, with a focus on the
cosmetic industry of South-East Asia. In 2020,
South China Beauty Expo will also debut, focusing
on the professional sector in China.
renowned hairstylists and professionals will
discuss themes from personal care to barber
trends and from training to hair salons’ future
innovations. Further to that, live demon-
strations and Look & Learn sessions will be
scheduled.
In Hall 35, United Barber Show will host the
best barber companies in an exclusive area
totally dedicated to the sector.
Another highlight of the show will be Hair
Ring, the platform dedicated to young talents,
with the collaboration of Camera Italiana
dell’Acconciatura. On Sunday 15 and Mon-
day 16 March, the creativity and enthusiasm
of the young hairdressers will enrich the exhi-
bition offering of JOY-for jewelry lovers 2020,
the event dedicated to fashion jewelry. On
stage, glamourous hairstyles will be created
from the combination of talent and jewelry.
THE INITIATIVES FOR THE BEAUTY SA-
LON AND SPA SECTOR
The trends and innovations for the beauty
salon and spa sector will be the focal points
of OnStage. For the 2020 edition, Cosmoprof
proposes an innovative approach: within
the Beauty Forum Gallery, from Friday 13 to
Monday 16, the newest and best perform-
ing massage techniques, the latest news
concerning dermo-pigmentation, “sound
therapy”, and SPA treatments will be the sub-
ject of live demonstrations with international
experts, who will help beauty professionals
BolognaFiere Cosmoprof participates as an inter-
national sales agent in the organization of events
dedicated to the beauty world in strategic markets
for the growth of the sector, with a specific
focus in South America and Asia. Among them,
Cosmoprof collaborates with Beauty Fair - Feira
International de Beleza Profissional in Sao Paulo,
Brazil, dedicated to professional operators and
local distributors in the hair sector.
New projects are being scheduled for the upcoming
months with particular attention to emerging
markets.
For more information, visit www.cosmoprof.com
Beauty Aesthetics International | Issue 1 | January-March 2020 | 5