THE NEW FRONTIERS OF THE COSMETIC INDUSTRY AT
COSMOPROF WORLDWIDE BOLOGNA 2020
I
nnovations, technologies and brand-new
projects for the cosmetic industry will be
presented at Cosmoprof Worldwide Bolo-
gna 2020. From 12 to 15 March with Cosmo-
pack and Cosmo | Perfumery & Cosmetics
and from 13 to 16 March with Cosmo | Hair,
Nail & Beauty Salon, the leading B2B event in
the world dedicated to cosmetics will host
experts, opinion leaders, agencies and trend
scouts, to share the possible factors that,
from now until 2030, will characterize the
evolution of beauty worldwide.
“Cosmoprof Worldwide Bologna is a unique
event of its kind, because it offers a com-
plete overview of the beauty sector - says
Gianpiero Calzolari, President of BolognaFi-
ere. - With over 150 countries represented,
more than 3,000 exhibiting companies and
over 265,000 operators, the event hosts
the traditions of every corner of the world,
presents the excellence of each country and
offers a projection of trends for the next 10
years. At its 53rd edition, Cosmoprof is still
the most up-to-date format, following current
market needs.”
Cosmoprof Worldwide Bologna 2020 will
welcome professionals and experts from all
over the world in thematic garden specific
to each sector: from the roots of today’s
cosmetic industry, the vision of cosmetics in
2030 will take shape on the show floor. The
experts will be able to evaluate how their
activity will have to adapt to phenomena
such as the digital revolution, new forms of
socialization, attention to sustainability and
environmental resources, and the multicultural
evolution of our society.
THE NEXT FRONTIER OF INNOVATION:
BEAUTYTECH START-UPS
Research and Development is one of the
driving forces of today’s cosmetic industry: it
is thanks in part to the study of new tech-
nologies, new ingredients, and interaction
between brand and customer that leading
international companies have been able to
establish themselves in the sector.
On the threshold of a new decade, the new
frontier of innovation is beauty tech: beauty
becomes digital, and Artificial Intelligence,
Virtual Reality and Augmented Reality become
key elements for taking care of one’s self.
At Cosmoprof Worldwide Bologna 2020, the
Service Center will host 32 start-ups spe-
cialized in online platforms, digital solutions,
virtual apps for product testing, e-make-up
and 3D make-up services, software and
services for customization, new solutions for
retail stores, and interactive digital platforms.
The area will be located within the Garden
of Innovation, managed by the trend agency
Beautystreams, and will be dedicated to the
megatrends that will influence our society
in the future and to the innovations that will
characterize the beauty sector in the next 10
years.
Thanks to the support of the Italian Ministry
of Economic Development and ITA - Italian
Trade Agency, the start-ups will participate in
Cosmoprof Next: a pitch competition that will
promote the best projects by venture capital-
ists, investors, buyers and institutions.
The initiative is organized in collaboration with
Cariplo Factory, FaB - Fashion and Beautytech,
FoundersFactory, Living in Digital Times, and
Unicredit Start Lab.
COSMOPROF & COSMOPACK AWARDS
Cosmoprof keeps on selecting the best
products and services for the beauty sector.
Starting from December 12, 2019, exhibiting
companies will have the possibility to send
their best projects and participate in the
Cosmoprof & Cosmopack Awards 2020. A
jury made of 50 opinion leaders, representing
trend experts, managers and R&D, designers,
4 | Issue 1 | January-March 2020 | Beauty Aesthetics International
journalists and influencers, will select the most
innovative entries.
For Cosmoprof Awards, there are 5 cate-
gories dedicated to the best proposals in
finished product: Skin Saviors, New Kid, Hair
Industry breakthrough, Make-up and Nail
game-changer of the year, Nature Miracles.
The Cosmopack Awards will celebrate the
excellence in the supply chain, following 5
categories: The Fountain of Youth: the ageless
Skincare formula, Luminary make-up pack-
aging, Designers’ delight in packaging, The
make-up formula transformer, Champion of
sustainability.
Winners will be announced on March, Friday
13, at the Service Center.
COSMOTALKS
The most qualified international experts and
opinion leaders will participate in CosmoTalks,
the educational section of Cosmoprof World-
wide Bologna 2020, to share their vision of
the future of the industry and analyze the
trends, new media, digital innovations, and
the social and economic changes that will
most influence the beauty industry.
At the Service Center, from Thursday 12 to
Saturday 14 March, 10 panels will focus on
key issues for operators and companies in the
sector: the future, trends, new markets, digital,
and sustainability. International journalists,
managers of multinational companies, influ-
encers, and experts from the fashion, art and
lifestyle sectors will offer an innovative and
disruptive approach to the evolution taking
place in the beauty sector.
THE INITIATIVES FOR THE HAIR SECTOR
On Sunday 15 and Monday 16, the Ser-
vice Center will be transformed into a stage
dedicated to men’s cosmetics. Hair & Barber
Forum will discuss the characteristics of this
continuously growing segment. Internationally