Despite prices being kept low, the increased frequency of
treatments means that annual spend is actually up.
The annual amount that women spend on an average
basket of treatments is £876 - up by £174 (19%) compared
to last year. Male spending has also followed suit, with men
now spending 23% more than they were in 2015 on a basket
of treatments including hair cuts, hair removal, tanning
treatments and massages.
This significant boost in revenue for salons and mobile
workers is down to men and women indulging in treatments
more frequently than ever. For women, the most significant
increase in spend is on tanning, with women now having
treatments every five weeks, compared to seven weeks in
2015 – this equates to three extra treatments per customer
a year.
Men are also topping up their tans more regularly, with
frequency up 41% compared to 2015 – indulging every
five weeks, compared to every nine weeks.
FREQUENCY OF TREATMENTS (WEEKS)
HAIRCUT
HAIR REMOVAL
HAIRCUT
HAIR REMOVAL
HAIR COLOUR
MANICURE
HAIR COLOUR
SHAVE
FACIAL
PEDICURE
FACIAL
MASSAGE
TANNING
NAIL
TANNING
5.8 6.5 5.2 3.7 4.6 5.2 3.9
4.1 6.0 5.4 4.6 5.0 2.9 5.1 5.4
2012
2013
5.8 6.3 3.8 5.1 3.8 4.4 5.3
2013
4.1 5.8 5.1 3.8 4.7 1.9 4.6 5.8
‘‘There’s no doubt that
hairdressing remains a highly
competitive industry, so keeping
our prices accessible to our
customers is important. As a result
of this, our customers have begun
to see treatments as less of a
treat. Instead, they are something
they can afford to work into their
monthly spend which means they
are indulging more often.’’
2014
5.8 6.2 4.6 3.1 4.3 3.1 4.4
2014
5.3 8.9 8.9 8.8 7.7 7.2 7.7 8.8
2015
7.3 7.7 7.8 7.2 6.3 5.2 6.7
2015
Charles Worthington MBE
Charles Worthington Salon, London
6.0 6.5 5.5 5.0 4.5 3.9 5.6
4.0 6.1 7.3 5.2 5.9 2.9 5.2 6.2
2016
2016
A SNAPSHOT OF THE UK’S HAIR AND BEAUTY INDUSTRY
|
Beautiful BRITAIN 2016
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