Beautiful Britain 2016 | Page 8

COMPETITIVE PRICING PAYS OFF Whilst treatment prices haven’t ever returned to the heady heights of 2012, when we released the first Beautiful Britain report, professionals are starting to reap the rewards of keeping their prices low, with customers coming through the doors more regularly. Following the significant drop in treatment prices since 2012, prices haven’t recovered. The average cost of a hair cut for a male customer is now £11, its lowest price in Beautiful Britain history, and women’s hair cuts are also at their lowest price of £23 - £5 cheaper than their peak in 2012. COST OF FEMALE TREATMENTS HAIRCUT HAIR COLOUR HAIR REMOVAL £ 28 47 19 33 TANNING MANICURE £ 19 24 42 2012 18 £ 19 23 2013 35 16 17 2014 Female hair removal treatments, now at an average of £16, are a massive £17 cheaper than they were in 2012. Men’s hair colour, priced at £38 a treatment in 2012, is now charged at just £24 a treatment on average. £ 25 35 16 14 £ 17 23 37 2015 AVERAGE ANNUAL SPEND BY MEN AND WOMEN ON A STANDARD BASKET OF TREATMENTS HAIR COLOUR MASSAGE 19 38 33 £8 76 13 24 26 2015 08 41 FACIAL HAIR REMOVAL MANICURE £7 11 21 £ 24 16 31 2012 £ £5 17 2016 £ £7 02 16 COST OF MALE TREATMENTS HAIRCUT 2015 16 2016 29 29 20 20 2013 27 18 18 £ 11 24 27 2016 £ 12 24 29 2014 29 18 19 29 17 18