beat Through Time
2006 Dr. Dre / Jimmy Lovin Co-founded Beats By Dr. Dre
2008 Beats Electronics was established Beats by Dr. Dre Studio
Headphones were released
2009 Beats by Dre partnered with HP Produced the HP Envy Notebook
(BeatsAudio integrated)
2011 Flagship retail store opened New York City – SoHo district Each
new product introduced here and Beatbox iPod dock
2012 Beats Electronics owned 51% of the premium headphone market
which is estimated at $1 billion
Present day Beats Electronics works to provide a premium sound
experience for the consumer Plans to expand the Beats
brand into the digital music space
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