beats
by dr. dre
THE MISSION “The company's mission is to provide a superior endtoend music experience with
headphones, speakers, devices and services so fans feel the emotion
and hear the music the way artists intended it to sound from the studio.”
Founded in 2006, Beats by Dr. Dre is a highperformance
and sound transmission company that manufactures audio devices
providing an imitation of studio quality sounds.
The flagship retail store is located in the New York City Soho district
where each new product is initially released. Beats continues
to provide consumers with a premium sound experience through
headphones, earbuds, speakers, phones, laptops, and car audio
systems.
And if this was not enough, Beats plans to expand their brand by
entering the
digital music
space in
2013.
5. BRAND HISTORY AND MISSION