BBA 2010 UNIT VII STUDY / TUTORIALOUTLET DOT COM BBA 2010 UNIT VII STUDY / TUTORIALOUTLET DOT COM | Page 4

automobile manufacturers behaving in a responsible manner in the design of vehicles in the public’s best interest. Historical Perspective of Corporate Social Responsibility From a historical perspective, the classical view of business stems from the classical economic model. This classical view held that the marketplace satisfies the needs of society through the production of goods and services. The role of business within the marketplace is to respond to the demands of society by providing for the needs and wants. As such, the business is rewarded for its ability to provide what society needs