BBA 2010 UNIT VII STUDY / TUTORIALOUTLET DOT COM BBA 2010 UNIT VII STUDY / TUTORIALOUTLET DOT COM | Page 3

refers to individuals and the social structures created; businesses exist
as an integral part of society that
participate in exchanges with society members. Hence, both
businesses and society are part of an interactive
system in which each unit directly or indirectly affects each other.
Although the growth of social responsibility
has led to increased satisfaction with business practices, it has also led
to increased expectations.
Consider the auto industries’ dilemma of fuel-economy standards
ignited by environmental issues such as
emission of pollutants and global warming. Reportedly, these issues
cause harm to both the environment and
BBA 2010, Introduction to Business 1 those in affected areas. The
automobile industry has experienced increased pressure
for moreGUIDE
fuel-efficient
UNIT x STUDY
and environmentally friendly vehicles. Rising expectations of
consumers and special
Title interest groups drive the
innovation of vehicles that appeal to environmental conservationists.
In response to these expectations,
automobile manufacturers designed more environmentally friendly
automobiles—including electrically
powered vehicles such as the Nissan Leaf and other automobiles of its
kind. This response is an example of