BBA 2010 UNIT VII STUDY / TUTORIALOUTLET DOT COM BBA 2010 UNIT VII STUDY / TUTORIALOUTLET DOT COM | Page 2

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Smith, N. C. (2016). From corporate philanthropy to creating shared
value: Big pharma’s new business
models in developing markets. Gfk-Marketing Intelligence Review,
8(1), 30-35. Retrieved from
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Click here to access an interactive tutorial that covers business ethics
and social responsibility. Unit Lesson
Understanding the Concept of Social Responsibility
Businesses play a critical role in society. In fact, large organizations
have the ability to influence governments,
resources, the economy, and communities. In recent years, business
criticisms and growing environmental
concerns have increased pressures on large organizations to take
greater responsibility for their actions.
Rising concerns for environmental protection, diminishing natural
resources, and developing social issues
have increased the need for greater corporate social responsibility.
The concept of corporate social
responsibility developed out of concerns for corporations to act in a
manner that enhances society and
minimizes actions that adversely affect individuals, their
communities, and the environment.
This concept requires companies to consider their acts in terms of an
entire social system. The term society