BASS PRO SHOPS EXPANDS PARTNERSHIP WITH FLW
EXTENSION INCLUDES BPS, CABELA’S AND WHITE RIVER MARINE GROUP BRANDS
In late summer FLW announced several sponsorship additions and extensions with the
Bass Pro Shops family of companies, including Bass Pros Shops, White River Marine Group
and Cabela’s.
Bass Pro Shops will retain title sponsorship of the FLW High School Fishing Opens, and
will also be the presenting sponsor of multiple YETI FLW College Fishing tournaments. FLW
will host registrations and weigh-ins of select tournaments at Bass Pro Shops and Cabela’s
store locations, and will be showcased in the annual summertime Bass Pro Shops “Gone
Fishing” events. Bass Pro Shops will also expand its support of the Costa FLW High School
Fishing Camp.
“Bass Pro Shops and Cabela’s, prior to their coming together last year, have been an
integral part of both professional and recreational fishing for many years,” says FLW
President of Marketing Trish Blake. “We recognize the renewed commitment to FLW as a
substantial and important confirmation of Bass Pro Shops’ support for their customers’
passion for the outdoors. We look forward to building upon our continued relationship
with this iconic outdoor brand.”
The White River Marine Group sponsorship extension now includes Ranger Boats, Nitro
and Triton Boats.
Ranger Boats, FLW’s longest-running sponsor partner, will remain the featured and offi-
cial boat of FLW. It will continue to operate the Ranger Cup contingency program. Nitro
and Triton Boats will also be offering contingency opportunities.
“We are very excited to expand our partnership with FLW,” says White River Marine
Group founder Johnny Morris. “Beyond connecting our iconic boat brands with passionate
anglers, FLW’s tournaments promote the sport of fishing on a global scale and align with
our conservation vision to help introduce new audiences to the great outdoors.”
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