BANZA November 2015 | Page 25

Why are stocks issued? Companies issue stock primarily to raise capital. There are basically two main ways of raising capital; borrowing (debt financing) or selling the company by issuing stock (equity financing). The latter is more advantageous because there is no need to repay the money together with interest. For private companies, their first stock-issue is referred to as the initial public offering (IPO). How does one get to buy stocks? Know why you are investing Look for a company to invest in Open an account with a stock broker Monitor your portfolio What are the risks? What causes price changes? Stock price changes are influenced entirely by forces.. This is simply supply and demand. So why bother with the stocks? One factor is the positive and negative news about a company which certainly breed a particular perception about it. For instance, if the company has been involved in illegal deals, the price of its stock will definitely fall as people lose confidence on its future. On a positive note, stocks can soar high when an acquisition or merger is announced. Securities/Equities Stock Certificate Brokerage Firm Primary Market IPO Secondary Market Debt Financing Forces Dividends Buyback Liability What are the benefits? The stock owner has one vote per share to elect the board of directors at annual general meetings (AGM’s). In addition to that, you receive a share of profits in the form of dividends which are paid quarterly or once a year. As an investor your portfolio gets to grow when the value of the stock appreciates. At this instant, you can make a profit when you sell your holdings. Profits can also be realised from stock buybacks i.e. when the company decides to buy shares from its owners, usually at a price higher than the market price. The aforementioned returns, however, come at a cost. First of all the listed companies are not obliged to pay dividends. The management may decide not to do so in order to invest profits in capitalising expansion projects. Second, the pricing of stock is not always on the rise . As an investor, you can lose a great deal of your investment when prices tumble. One other way of losing is when a company files for bankruptcy and is li