between your personal brand and your business. If you own a
pharmaceutical company, it’s probably not wise to brand yourself as a
graphic design expert, just saying.
Communicate or communicate
You don’t have much of a choice here, either you communicate, or you
communicate. Communication is the core of any personal branding. The
moment you stop connecting with your customers, your network or your
fans, if any, is the moment you lost your brand. We all know stars and idols
who vanish for a long time then come back all happy, thinking people are
waiting for them to find out that they were already forgotten and mostly
replaced.
Nowadays, with the influence of bestsellers book like “Start with Why”,
consumers are interested not only in the business itself but why you started
it, its missions and your vision for it. Be ready to communicate all these
aspects and more.
Tell your story
Last year, in Fredonia, a young entrepreneur asked his
mentor: How can I get investors’ full attention? The mentor
smiled and replied: Tell your story. Then, the now confused
mentee asked again: How can I get customers’ loyalty? The
mentor promptly answered: Tell your story!
Did you see what I did there?! Stories convey more
meaningful messages. They are sturdy and easy to remember.
In fact, story-telling existed since the ancient times that
our minds became prepared to absorb them. Use them
abundantly; you will thank me later. B
*A swot analysis stands for Strengths, Weaknesses, Opportunities, and Threats, is
an analytical framework that allows you to see your focus points and your areas of
improvements. Work on these and you will discover a better version of you.
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