Know thyself
As a young or aspiring entrepreneur , your have faced and will face many rejections . You probably doubted yourself and your skills . But did you know that most of the times the rejections had nothing to do with your capabilities but had everything to do with your credibility ?
Many entrepreneurs lack personal branding which results in failure . They forget that people would rather interact with people than corporate brands .
Fear not ; you don ’ t need to be a marketing expert to brand yourself . All that you need is to keep reading this article .
The first step in creating a personal brand for people to know is to know yourself . Although many individuals are tempted to skip this part , you shouldn ’ t . Personal branding is about real assets and qualifications that you have . Unravel these assets with a high level of awareness . As a starter , you can look to what your entourage think of you and how you think of yourself . Then , do your SWOT * analysis joined with intensive introspections and after that , take the time to reflect deeply on where you are and where you want to be . Ask yourself the right questions . Look into anything that distinguishes you from others . If nothing is unique about you , that ’ s unique itself . Brand it .
Be the expert
If being an expert does not make you credible , I don ’ t know what does . The best way to be an expert is to align your domain of expertise with your passion . Like Mark Manson says , find what you love and let it kill you ! Be so passionate about an industry that you will end up being the magnet . The magnet that attracts everyone around you , the go-to person . Educate yourself about that industry , talk about it and live it in your daily life . Go even further and breathe it , make it your oxygen . Once you are an expert , whether people like you or not they will eventually come to you ( true story ). However , avoid having a mismatch
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