Art is an expression which manifests a way of
life. It can take the form of music, drawing,
sports or painting. As these different forms
grow and attract fans and avid followers,
companies or business see this as a window
of opportunity to tap into these fan bases
and expand their market shares. And this is
quite visible in all arts and business fields.
Art has managed to strengthen business
in an incredible way: stimulating sales and
increasing company revenue.
A big takeaway: there is always a market
for everything and such avenues should be
explored.
Secondly, artists have proven that market
research is not always a must-do if you trust
your product and your ability to deliver it to
consumers. It’s quite handy to note that that
consumers’ needs are always changing, and
market research only captures the needs of a
particular people and hence results might not
be representative of the whole population.
It’s always about the product ladies and
gentlemen.
We have seen sponsorship deals in football
and basketball that have made such sports
billion dollar franchises since they have a
huge following.
What is your artistry? What are you good
at? And how are you merging your artistry
with entrepreneurship?
Entrepreneurship has no limits.
Today, YouTube, the world’s largest video
sharing site, creates no videos or content.
Airbnb, the biggest hotel franchise in the
world, owns no real estate. Uber`is the
largest taxi company, but it owns no cab.
Do you see where the future is heading?
Let’s join it.
Take care, take heed.
B
Whatever you create, make sure it’s of the best
quality and most appealing to consumers.
Some of the world’s biggest artists such as
Barbados-born American singer Rihanna,
football maestro Christiano Ronaldo, and
Canadian-American Rapper Drake have
used their artistry to seal multi-million dollar
endorsement deals with companies like
Apple, Puma, Nike, Samsung, and Jordan.
As an artist in any industry, you have value
and the ability to impact those who follow
you and your craft. Your fan base is a gold
mine for businesses to tap into and influence
consumers’ buying or spending habits.
BUSINESS