The aim of the Nike campaign was therefore
to change the mindset of sports and exercise.
From something that only an elite few
participated in, to showing the absolute joy
of moving and using your body- receiving
the multiple benefits meant for every human,
the campaign rocked!
Labelled by the campaign as the inner glow
which comes from a ‘sports
experience’, Nike achieved their objectives
and created a brand which not only changed
the way people view exercise but has taken
it to being one of the catalysts of sportswear
merging into chic everyday attire.
Nike has done incredible work in the
marketplace as a whole in making exercise
more accessible and desirable, however, in
most of our daily lives, it would still be the
first to come off of our to-do lists.
Therefore, as we are halfway through this
year, I would like to pose a challenge to
you- to reset that health goals-, recommit to
bettering yourself and treating your body the
way it deserves.
Before you start following the same goals
which had you failing when you first set
them, let’s do some modifications on
them- create our Nike campaign to shift the
way we view health in our lives.
With every goal that you set, there are a
couple of tests you need to run them by and
questions you need to ask.
These are particularly important in health
goals as they can often be very broad and
generalized and therefore easy to neglect.
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