I
HEALTH
da
re
yo
u
by Torey Foss
…
Y
ou have reached the halfway
point. 2016 is slowly slipping
away from you, and what
have you achieved? What are
you proud of? How are you
different from the person you
started out as in January?
These are all questions that come up when one
reflects back in time, and often health goals
(fitness, exercise, healthy eating) are the first
goals that fall when life catches up with us.
Think of times when you sat writing
endless goals for all the runs you are going for
this year, all the mornings to wake up early and
exercise, and all the chocola te NOT to eat!
How long did each of the goals last?
If you are anything like the average
human- by the second-week things
started wavering, and the firm
commitment made to being the ‘new you’
became a somewhat distant memory after about
a month. These are the first to be sidelined,
because usually, they are
packaged as the least enjoyable things to do.
Sportswear company NIKE was seeing this all
too clearly in America shortly before the launch
of their infamous Nike, Just do it campaign. In
an article titled ‘The Brand Brief Behind Nike’s
Just Do It Campaign’, Jerome Conlon describes
the economic recession in America and the
fact that at this time, one of the first aspects
of monetary expenditure to fall was sports
money- specifically school’s budgets for sports
programs.
The majority of citizens were, hitherto,
described by Conlon as suffering from obesity,
and being great procrastinators.