market will be worth USD 23.0 Billion worldwide by 2020. The same goes for the hair-relaxer industry which is also a billion-dollar industry. As mentioned above, the top consumers of these products include South Africa, Nigeria, Mali, India, and Senegal. It must also be noted that most of these countries still have a long way to go when it comes to development, especially in the education sector. For instance, 75 % of girls in Mali between 7 and 16 years old have never been to school and 51 % of Nigerian girls in the same age bracket have never been to school. Every year, billions of dollars are spent on skin whitening and hair relaxing products, which are very hazardous to people’ s health. I believe that if people invest in education by investing in just one girl or by empowering the youth, instead of spending money on these life-threatening products, the world would be a better place. Currently, the women’ s labor force is the 5th largest economy in Africa at 32.4 %. This represents just one-third of the women’ s population in these countries. Finally, It is important to know that some of the companies that manufacture skin bleaching products such as Lancôme, Clinique, and L’ Oréal, yes, L’ Oréal, are owned by Westerners. By buying such products, people of colour do not only invest in sicknesses, but also enrich western industries, instead of investing in local industries. Thomas Sankara, a wise man, said:“ The wise child is one that buys food from his mother’ s restaurant instead of going to the neighbor’ s restaurant.” Keeping things simple is more profitable. It is time for Africans and other people of colour to make the right investments for a conducive and profitable future.