BANZA July 2016 Issue | Page 87

S CASE FILES everal people of colour around the world suffer from self-hatred, which in my view triggered by slave trade and colonialism. Self-hatred leads to practices such as depigmentation and hair relaxing which decelerates the economic development of numerous countries, especially in Africa. I believe this self-hatred is causing a lot of harm around the world, as people of colour make up about 90% of the world’s population. “You would have been so beautiful if you were light skinned,” a male friend told me a few years back. The most shocking part of this statement was not only the fact that he thought light skin was a synonym for beauty, but also that so many people agreed with him. Indeed, some researchers at the San Francisco state University conducted a study that proves a subconscious bias against dark skinned blacks. Sadly, several dark-skinned people are trying to look whiter through depigmentation or skin lightening. According to the World Health Organization, In Mali, Nigeria, Senegal, South Africa and Togo, 25%, 77%, 27%, 35% and 59% of women, respectively, are reported to use skin lightening products on a regular basis. Why? Because, during slavery and colonization, black people were treated like animals and made to believe that white people are supreme beings. As a result, colorism, which is a form of discrimination against individuals of a dark skin tone, typically among people of the same race, is currently very common amongst people of colour. We see it every day on the TV, on social media, and on Google. When doing a quick search on beautiful girls, 99.9% of the images are that of white girls with straight hair. This contributes significantly to the colourism and the self-hatred that is going on in more than 50% of the post colonies in Africa and Asia. Another means through which people of colour portray their subconscious self-hatred is through hair relaxing. Although there is currently a natural hair movement that promotes African natural hair, over 65% of black women still have relaxed hair, according to Ebony. On several occasions, I have been asked by my girlfriends why I chose to go natural when I can choose long and straight hair like Beyoncé through hair relaxers. Black women and men have been conditioned to believe that their naturally curly hair is ugly, unprofessional, and extremely hard to maintain. They therefore relax their hair with chemicals, which, unfortunately, have negative side effects such as deep ulcerations, dermatitis, broken and damaging hair, and irreversible baldness. Moreover, hair relaxers contain chemicals such as sodium hydroxide and thioglycolic acid, which are substances used for products like Drano to dissolve hair in drains. Yes, to dissolve hair in drains! According to the Global Industry Analysts, the skin lightening product