Fortunately, he managed to pull a
few strings and sourced enough
funds from his associates and
bought a piece of land. With this
development, Maurer was now upbeat about his triumph at the
banks. Things turned right; he
managed to get capital and work
began in full swing.
Stand from the rest. Position
yourself strategically .
Situated along Royal Road, Trou
aux Biches, Mauritius, Chez Popo
supermarket is ceaselessly buzzing
with activity. It has now positioned
itself as a leading store in the area.
It primarily sells fast moving consumer goods (FMCG’s) and fast
foods, household goods and tourist
souvenirs such as Mauritian themed
t-shirts, bags and caps. Its customer
population constitutes local people
and tourists. The latter visit the
store in droves. This is to a greater
degree because of the proximity of
their hotels to the supermarket.
Multitudes also pass through it as
they descend on Trou Aux beach,
which is about 250 metres away.
Undoubtedly, Maurer has nailed it,
epitomising the power of choosing
the right location for a business; a
puzzle that many seem to fail to
solve.