Banker S.A. September 2012 | Page 41

Special Feature We know in today’s world, you face unprecedented challenges and responsibilities. According to our At Ernst and Young, latest Global Consumer Banking to we’ll give you opportunities work for are switching survey, customers the world’s leading banks, a businesses inbehaviour and changing their an environment a improvements. find demanding that we know you’llAt stimulating. a challenging and world respond Ernst & Young, we help banksof seeing Welcome to the to this a assistingfind outwith go to by more. To them more, a. ey.com/careers reconfiguringimportant sources ofmodels Social networks are increasingly their business information, aroundknow ability to act as influential advocates and magnify banking customers’in today’s world, Find out how We customer needs. you face See More | Opportunities unprecedented challenges and — or critics. Just under half of allservices teams can help our financial South Africans surveyed use social responsibilities. According to networking sitesyou find aon the serviceand Young, received. to comment resolution at have our At Ernst they www.ey.com/za. CONSUMER CONFIDENCE The financial IN THE services landscape. SECTOR. BANKING We can help you navigate it. anks have recently been on the receiving end of considerable B public scrutiny, driven by their perceived role in triggering the global financial crisis, and a sluggish economic recovery ever since. Executive compensation is seen to be out of sync with underlying fundamentals, and in many regions, banks are thought to be holding back on extending much needed loans, thereby exacerbating the slow growth environment. A recent Ernst & Young global survey of consumer banking confidence reveals some insightful perspectives on just what the consumer’s viewpoint of banks is. This is the second annual Global Consumer Banking survey, providing indications of where and how consumer perceptions and behaviour is shifting. Overall, the survey examines the views of more than 28,500 banking customers in 35 countries, and was polled in March 2012. The survey focuses on the reasons for the changing behaviour of the consumer towards their bank and how likely they are to switch banks. The survey also specifically focuses on the channels consumers use to engage and transact with their bank, the drivers for customer satisfaction and the steps banks can take to enhance customer loyalty. we’ll give you opportunities • Customers placelatest Global Consumer Banking to a high value on personalised products and work survey,to providefor the world’s leading customers arepersonal information to services. A majority are ready more switching businesses in an environment banks, a Vision their behaviour and changing tailored offering in return. See More a that we | their bank, as long as they receive a more know you’ll find demanding improvements. At challenging appropriate However, personalisation agoes beyond and stimulating.products. Ernst & Young, we help banksof seeing Welcome to the world respond Customers’ channel preferences are becoming increasingly complex, to this a assistingfind outwith go to by more. To them more, and they like the convenience of flexible access to their bank. Banks a. ey.com/careers reconfiguring their business models need to let customers choose how they interact and offer different