Banker S.A. January 2014 | Page 30

Clickatell and Virtual Terminal Network (VTN) launch auto-recharge airtime platform for MTN, Airtel, Etisalat and Glo in Nigeria VTN VCASH subscribers in Nigeria can now set their phones for auto-recharge. Clickatell, a leading mobile enablement provider in Nigeria with a fast growing PIN-less airtime distribution business, and VTNetwork Limited, which runs VCASH and is one of Nigeria’s leading mobile payment operators, launched an automated airtime-buying platform in Nigeria – giving ordinary Nigerians, for the first time, autorecharge capabilities on their mobile phones. This state-of-the-art service provides instantaneous capability to automatically load value onto phones in real time when their balances approach zero. This service it works on the MTN, Airtel, Etisalat and Glo networks. ‘One hundred percent of our one million users use airtime everyday and need this service,’ said Peter Ojo, VTNetwork CEO. He added that ‘even simple phones can utilise auto-recharge’. VCASH subscribers can use auto-recharge 24/7 to replenish set amounts of value according to their wishes. The power is in the system’s ability to detect in real time that a phone‘s airtime is nearly used up based on a subscriber’s set usage pattern, and to then invoke airtime and apply the minutes to the phone. The process is invisible, but the control is in each VCASH user’s hands, with setting selections made via a mobile phone or online. Monies in e-wallet attract reward points, which extend the buying power of subscribers. With a population of more than 160 million, Nigeria has mobile phone penetration of 105 million and a massive market for airtime sales. Samson Isa, Clickatell director for West Africa said, ‘Clickatell is pleased to launch this auto-recharge service in collaboration with VCASH in Nigeria. Being able to top up one’s phone automatically, on presets determined by each user, is groundbreaking work by VCASH for Nigeria and we are pleased with this association. These locally grown innovations are what make this an exciting industry. Each of our markets is different.’ Peter Ojo, chief executive officer at VTN, said, ‘You’ll never again be cut off when making an important call; as simple as that’. He added, ‘We have automated the airtime vending whereby Nigerians can conveniently schedule and do virtual top ups any time, any day, on MTN, Glo, Airtel and Etisalat Networks. Nigerians in the Dias