Bakery and Cereals Market Emerging Ingredients Analysis and Forecast August 2016 | Page 3
Emerging Ingredients in Bakery and Cereals; Opportunities to capitalize on key
health trends with emerging ingredients
Key Findings
The majority of consumers are highly ingredient-attentive, meaning it is vital that bakery and cereal
manufacturers understand consumer trends in order to ensure innovation aligns with their needs.
The sugar backlash and heart health are two of the key health trends impacting the bakery and cereals
category that manufacturers need to respond to; for example, by using "natural" low-calorie sweeteners in
breakfast cereals and reducing salt in bread.
Consumers are more interested in products that claim to contain natural ingredients than those that use the
claims "from natural sources" or "inspired by nature."
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