Bajan Sun Magazine - Caribbean Entrepreneurs Vol 1 Issue 9 | Page 34

BAJAN SUN MAGAZINE NOV 2014 KAREEM BYNOE - PROFUSION EVENTS SERVICES K areem Bynoe is the Co-owner of Pro-Fusion Events Services a local Media and Entertainment business. Inspired by his love and passion for photography and music coupled with his father’s influence; both Kareem and his dad were prompted to take things to a higher level, hence Pro-Fusion Events Services. Pro-Fusion Events Services has been in operation for just under two years as a registered business, however it has been operating for many years before. Though Pro-Fusion has been in operation for a seemingly short time, it has already generated a client based reaching beyond the borders of Barbados stretching into the wider Caribbean and Europe. At Pro-Fusion Events Services clients can select from a range of services which includes: Photography, DJ Services + provision of sound equipment, Videography, Video Editing, as well as Mounting of photography/art. Yet with the provision of all these services and the expanding client base, Pro-Fusion Events Services like most businesses within these harsh economic times, have also encountered challenges. According to Kareem, Pro-Fusion’s challenges have been seen in three main areas namely: (1.) Finances, (2.) Building a client base and (3.) Dealing with negativity. It is clear that challenges in these and many other areas have affected not only Pro-Fusion but many other small to medium sized organizations. As it relates to finances, Kareem menti