JAN 2015
You must focus on doing one thing better
than anyone. Everybody knows they need
to differentiate but few understand what
that really means. It means coming up
with a customer value proposition that
your company and your company alone
does better than anyone else. Once you
figure out what that is, focus on doing that
and just that.
Business is about understanding people.
Business is not about building your
personal brand, your network or your
Twitter following. It’s not about your blog
or what you post on LinkedIn or
Facebook. Business is about people. It’s
about relationships. If you want to do
business in the real world, you’ve got to
connect and build relationships with real
people in the real world - period.
You have to know what you’re doing.
Passion alone won’t cut it these days.
Whatever it is you’ve decided to do, if
you have no idea what you’re doing, you
will fail and fail miserably. Sooner or later
you’ll have to make smart decisions and
that means having enough experience and
capability to k now smart from not-sosmart. And no, just thinking you’re smart
won’t cut it either. Everyone thinks
they’re smart.
You’ve got to hire, motivate and retain
talented people. This is one of the trickiest
aspects of running a company. I’ve known
dozens of corporate CEOs who couldn’t
hire the right people or keep them
motivated to save their lives. It’s a
remarkably common pitfall of small
businesses and startups, as well.
If you think running a company is like
falling off a log, be my guest, go for it.
But I guarantee you’ll see things
differently after falling on your face a few
times. Save yourself the trouble and get a
handle on things. Don’t be in such a hurry
to call yourself a CEO. Better off
becoming one first.
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