7 Fundamentals A CEO Must Nail
you call
J ust because you one.
doesn’t make
yourself a CEO
people want to buy, nothing else matters seriously.
For one thing, if a board of directors doesn’t
name you chief executive officer of a real
corporation, you’re sort of like a silly little
kid playing grownup. More importantly,
you’re probably misrepresenting your
abilities, as well.
If you can’t sell your vision. Nobody will buy
it. We all talk about the importance of vision,
but you have to be able to sell it to potential
customers, employees and investors and I
mean all day long. If your stakeholders don’t
buy it, nobody else will either. If you find
yourself pitching your concept in your
dreams, you’re on the right track.
If you don’t have these seven concepts down,
you may want to think about changing your
Twitter and LinkedIn profiles. And I
definitely wouldn’t quit my day job just yet,
either.
Your product is your brand - you’re not.
The secret to great marketing is to come up
with a killer product customers need at the
right price. You can promote your business
and yourself all day long, but if you can’t
come up with an awesome product that
Additionally, you must always have enough
money in the bank. The number one failure
for small businesses is they run out of cash.
There was a time when you could bootstrap a
company,
but
markets
are
so
hypercompetitive these days it’s much harder
than it used to be. I’m not a believer in
Kickstarter, either. If you can’t sell at least
one or two investors on your idea, you’re
probably not ready for prime time.
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