Brazilian American Football League by BANFIT
American Football Demographics in Brazil
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Deloitte Touche Tohmatsu in 2011 Study
Brazilian Fans fact sheet Men 73% and Women 27%
97% people Who watch or play American Football finish have or will finish High School
95 % Attend College or enrolled in a Course
95% are employed
90% Understand Basic English
98, 5% Fan Base ranges in the area of 18 to 35 years old Highest targeted Marketing
Group
95% of our fan based is in the Brazilian Middle Class or C Class which is the largest
Spending class in Brazil accounting for 46, 24% of the Purchasing Power in
Brazil in 2014.
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The Secretariat for Social Communication (SECOM) of the Federative Republic of Brazil is responsible for
coordinating the public relations activities for the government of Brazil. The official website of the Brazilian
State is www.brasil.gov.br.
Players spend on average $1000 to $ 2000 on equipment to play the sport in helmets, Pads etc and continue
to spend about $750,00 per year on new items and gear for the sport
97% Fans own some type of Football Gear Representing their favor team. The average NFL, College or
Brazilian Team Hat or Jersey at a cost ranging from of $125,00 for jersey and $75,00 for a hat.
The Super Bowls 48 and 49 was and 50 will be shown in over 125 movie theaters throughout Brazil to some
the 19 million fans who like the game!
BAFL Overview| Page 5